Account-Based Marketing (ABM) focuses your effort on high-value accounts that truly move the needle.
It’s not about volume. It’s about precision — building relationships with the companies that can actually become your next biggest clients.
Trusted by some of the
big brands
Target less. Convert more. Win faster.
Most marketing teams chase MQLs. But ABM aligns marketing + sales to pursue specific accounts with personalized campaigns that deliver real pipeline, not just names in a spreadsheet.
Strategic ABM Planning
We design an account-based marketing strategy aligned to your sales goals and growth priorities.
ICP Development + Named Account Lists
Accurately select accounts with strong buying intent, revenue potential, and market fit.
Multi-Channel Engagement
Outreach across LinkedIn, email, personalized landing pages, direct calling & content workflows.
Personalization at Scale
Tailored messaging for key decision-makers across each buying committee.
Pipeline & Sales Enablement
Campaign metrics mapped directly to revenue — not vanity metrics.
What Works Best?
Criteria
Speed of Connection
Personalization
Objection Handling
Scalability
Best Use
Telecalling
Immediate, real-time conversation
High (tone, dialogue)
Live, instant response
Medium
Complex B2B sales, relationship
Email Outreach
Slower, dependent on open/reply
Medium (custom subject + content)
Delayed, follow-up required
High
Awareness, nurturing
The answer? A hybrid approach.
Calls humanize your brand. Emails support and scale your message.
Shorten long sales cycles and connect directly with decision-makers from target accounts. Use personalized digital journeys to drive demos and trials.
Engage multiple stakeholders in one account with hyper-personalized touchpoints that drive collaboration and deal acceleration.
Not when it’s paired with digital engagement. Calls alone may struggle, but a multi-channel approach makes them highly effective.
Yes. It allows SDRs to educate, answer objections, and position your solution in real-time.
Most campaigns start generating booked meetings within the first 30–45 days.
Yes — we handle everything from initial outreach to calendar booking.
Stop chasing volume.
Start building meaningful conversations with decision-makers who can move your revenue forward.
👉 Request a Custom ABM Strategy
At Yuqtam Marketing, we specialize in solving one core problem for IT and B2B tech companies: how to generate high-quality demand that actually converts.
Whether you’re launching a new product, entering a new market, or struggling to turn content into conversions — we help you get in front of the right people at the right time.
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