Explore our blog for expert tips on lead gen, demand generation, ABM strategies, content syndication, and tele-digital outreach.





We primarily work with B2B companies — including SaaS, IT services, enterprise tech, and manufacturing brands — that want to build predictable revenue pipelines.
Whether you’re a startup looking for traction or an established enterprise aiming to optimize your funnel, our strategies are tailored to fit your size, industry, and sales goals.
The results depend on your goals and audience maturity.
Typically, clients see:
30–50% increase in qualified meetings within the first 60–90 days
Improved conversion rates through better targeting and nurturing
Higher ROI as campaigns shift from broad outreach to intent-driven engagement
We focus on real pipeline growth, not just impressions or clicks.
Every campaign is backed by analytics and tracking. We monitor:
Lead source and engagement metrics
Conversion rates at each funnel stage
Cost per opportunity and ROI
Account-level engagement (for ABM)
Our reporting dashboards are transparent, helping you see exactly how every campaign contributes to your revenue.
Yes. We partner with companies across India, the US, the UK, Singapore, and the Middle East.
Our digital-first model makes it easy to run multi-regional campaigns customized to your audience’s geography, language, and behavior.
Lead generation focuses on collecting contact details — like emails or phone numbers — often through forms, gated content, or ads.
Demand generation, on the other hand, builds awareness and interest before the lead is even ready to buy.
In simple terms:
Lead Gen = Capture demand.
Demand Gen = Create demand.
Both strategies complement each other — and when integrated, they deliver the most sustainable pipeline growth.
We use a multi-layer qualification process involving:
Firmographic filters (industry, company size, location)
Intent signals (digital behavior, engagement, content interaction)
Manual verification by trained SDRs
This ensures that only high-quality, sales-ready leads reach your team — not random form fills.
ABM is a targeted B2B strategy that aligns marketing and sales to focus on specific high-value accounts rather than a broad audience.
We:
Identify key accounts using intent data
Personalize messaging for decision-makers
Engage them through multi-channel campaigns (LinkedIn, email, tele, content)
Track engagement and conversion at the account level
It’s precision-driven marketing designed to close bigger deals, faster.
We start with a discovery consultation to analyze your goals, target audience, and current pipeline.
Then, we recommend a custom mix — sometimes a hybrid of all three — depending on:
Deal size
Buying cycle
Sales readiness
Market competition
Every client’s roadmap is unique. We design it that way.
Once the onboarding and ICP definition are complete, campaigns typically go live within 10–14 business days.
We believe in quick, structured execution — no delays, no endless planning.
At Yuqtam Marketing, we specialize in solving one core problem for IT and B2B tech companies: how to generate high-quality demand that actually converts.
Whether you’re launching a new product, entering a new market, or struggling to turn content into conversions — we help you get in front of the right people at the right time.
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