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Explore our blog for expert tips on lead gen, demand generation, ABM strategies, content syndication, and tele-digital outreach.

B2B Lead Generation

Intent-Based Targeting

We Don’t Just Generate Leads
We Generate Intent

Multi-Channel Outreach

Sales Qualified Meetings

Nurture Workflows

Frequently Asked Questions

What kind of companies do you work with?

We primarily work with B2B companies — including SaaS, IT services, enterprise tech, and manufacturing brands — that want to build predictable revenue pipelines.

Whether you’re a startup looking for traction or an established enterprise aiming to optimize your funnel, our strategies are tailored to fit your size, industry, and sales goals.

What results can I expect from your campaigns?

The results depend on your goals and audience maturity.
Typically, clients see:

  • 30–50% increase in qualified meetings within the first 60–90 days

  • Improved conversion rates through better targeting and nurturing

  • Higher ROI as campaigns shift from broad outreach to intent-driven engagement

We focus on real pipeline growth, not just impressions or clicks.

How do you measure campaign performance?

Every campaign is backed by analytics and tracking. We monitor:

  • Lead source and engagement metrics

  • Conversion rates at each funnel stage

  • Cost per opportunity and ROI

  • Account-level engagement (for ABM)

Our reporting dashboards are transparent, helping you see exactly how every campaign contributes to your revenue.

Do you work with international clients?

Yes. We partner with companies across India, the US, the UK, Singapore, and the Middle East.
Our digital-first model makes it easy to run multi-regional campaigns customized to your audience’s geography, language, and behavior.

What is the difference between lead generation and demand generation?

Lead generation focuses on collecting contact details — like emails or phone numbers — often through forms, gated content, or ads.
Demand generation, on the other hand, builds awareness and interest before the lead is even ready to buy.

In simple terms:

Lead Gen = Capture demand.
Demand Gen = Create demand.

Both strategies complement each other — and when integrated, they deliver the most sustainable pipeline growth.

How do you qualify the leads you generate?

We use a multi-layer qualification process involving:

  1. Firmographic filters (industry, company size, location)

  2. Intent signals (digital behavior, engagement, content interaction)

  3. Manual verification by trained SDRs

This ensures that only high-quality, sales-ready leads reach your team — not random form fills.

What is Account-Based Marketing (ABM) and how does it work?

ABM is a targeted B2B strategy that aligns marketing and sales to focus on specific high-value accounts rather than a broad audience.

We:

  • Identify key accounts using intent data

  • Personalize messaging for decision-makers

  • Engage them through multi-channel campaigns (LinkedIn, email, tele, content)

  • Track engagement and conversion at the account level

It’s precision-driven marketing designed to close bigger deals, faster.

How do you decide which strategy — ABM, Demand Gen, or Tele + Digital — suits our business?

We start with a discovery consultation to analyze your goals, target audience, and current pipeline.
Then, we recommend a custom mix — sometimes a hybrid of all three — depending on:

  • Deal size

  • Buying cycle

  • Sales readiness

  • Market competition

Every client’s roadmap is unique. We design it that way.

How soon can we start?

Once the onboarding and ICP definition are complete, campaigns typically go live within 10–14 business days.
We believe in quick, structured execution — no delays, no endless planning.

Ready to Accelerate Your Pipeline?

Book more meetings.
Drive qualified demand at scale.

At Yuqtam Marketing, we specialize in solving one core problem for IT and B2B tech companies: how to generate high-quality demand that actually converts.

Whether you’re launching a new product, entering a new market, or struggling to turn content into conversions — we help you get in front of the right people at the right time.

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